Course
Most startups run on organized chaos, and honestly? It works… until it doesn’t.
Struggling to hire the right talent, build a thriving culture, or stay compliant? Frustrated that every major HR certification seems built for Fortune 500s and not fast-moving startups?
This is your lifeline.
This foundational course will give you an HR system built over a decade of scaling 150+ companies worldwide. It includes proven frameworks and 50+ tools and templates designed specifically for startups. You’ll leave this course capable of leading your company and building an HR function that delivers real impact, designing an org structure the right way, building a recruitment operation to identify superstar hires, and so much more.
I get it: The last thing you need in the trenches of startup chaos is another course that sits in inbox purgatory.
But this isn’t “just another HR course.”
This course is specifically designed for startups. There are no theoretical case studies or assumptions that you have everything ironed out. Instead, this course is based on real frameworks I’ve successfully used as an HR advisor for 150+ startups.
I’ve seen scrappy companies with industry-leading technology take on giants and win. But I’ve also seen many companies with great products, distribution, and marketing fail. Almost every time, you can trace it back to poor people practices that were not aligned with the business.
The single biggest expense for your company will be people-related.
For many startups, it’s as much as 80% of your operating budget. You can’t afford to get it wrong, but on the flip side, getting it right unlocks a competitive advantage for your company.
There are hundreds of HR courses out there that will do a great job of showing you how to handle compliance, hire in different states, or hire and fire people. But there aren’t many courses that will help you turn HR into a competitive advantage for your company.
The thing that separates 9-figure exits and 7-figure plateaus isn’t the product, go-to-market, or sales strategy; it’s having the right people in place and empowered to do their best work.
Most HR certifications and courses won’t teach you how to do that, though. Not for a startup, at least.
This masterclass takes a fundamentally different approach by showing you how to align every HR decision with your company’s strategic objectives. This course will give you the same playbook I’ve used as an in-house HR leader and fractional HR consultant to scale 7 and 8-figure companies to 9-figures.
The needs of fast-growing companies will vary at different stages of growth. You’ll learn not only how to identify those needs, but also gain the tools and knowledge to build a lean HR operation that delivers impact and supports scale.
HR isn’t just about recruiting or handling employee complaints. HR holds the keys to every aspect of your company, from who you bring in to how to equip them to succeed. You won’t just learn how to build an HR function that serves your company; you’ll learn how to build an HR function that drives impact that is felt throughout the business.
Most startup cultures are developed haphazardly and differ too much between teams. You’ll develop a compelling employer brand and culture that acts as a competitive advantage for your company. You’ll be able to use this brand in your recruitment operation to identify and hire superstar talent for your teams.
You’ll learn how to design the right org structure to match your growth stage, and your company structure can and will evolve as you grow. You’ll also learn how to scale your workforce as your company and needs change without burning through your runway.
Free food and candy walls are nice, but that won’t make your company “great to work for” or help you attract top talent. You will learn how to prioritize impact over nice-to-have and build a cost-effective and sustainable benefits program that fits within your budget.
Too many HR teams choose their tech stack based on the company’s immediate needs. You’ll learn how to anticipate future needs and select the right tech that allows your company to scale. You’ll also learn how to get buy-in from and manage change so that your tech is implemented properly and adopted by your team.
And so much more!
I’ve broken the course into the following modules:
Are you constantly being asked how HR is going to adopt AI? Or pushed to find new innovative ways to do more with less?
I’ve yet to meet an HR leader at a fast-growing startup with hours to spare, which is why I built over 50 tools and templates to accompany this course that you get lifetime access to just for signing up.
These include templates like my HR Strategy Canvas and AI-powered toolkits for writing interview questions, generating job descriptions, and more. Not only do you get access to over 20 hours of content that you can implement immediately, but you’ll also lead innovation and AI adoption within your company.
By purchasing this course, you’ll get access to the following tools:
Since 2011, I have helped over 150 companies in the US, Europe, the Middle East, and Africa grow from 7-figure to 9-figure businesses by supercharging their people practices.
I’ve worked in and around HR for over 15 years. I’ve:
And I now advise and create content for ambitious founders and HR leaders. My clients have ranged in size from 50 to 60,000 employees and revenues from a couple of million dollars to more than $20 billion. Now, my goal is to help every startup founder and leader get HR right the first time and make HR a growth accelerator for their company.
There’s more to scaling successfully than investing in product-market-fit, marketing, or sales. To put your company on the hypergrowth track, you need an HR operation and people ops infrastructure that equips your company to attract and retain the right talent for every position.
This course is ideal if you are:
Fill out the form below for early access to the course before its official launch.
HR can be the difference-maker in your success, but only if you have the right tools and frameworks.
If you’re ready to organize your company’s chaos and turn HR into a growth driver, click the button below and fill out the form to join the waitlist. You’ll get early access and a steep discount on the total cost once the course goes live.
Join the waitlist today and get access to the following tiers at a steep discount:
$499 $99 (Save $400)
First four modules FREE (A $100 value)
20 hours of content and 50+ tools and templates
Continued access to the course and future updates
Early Access Price: $99 (Regular price: $499)
$2,499 $1,749 (save $750)
Everything in Tier 1, plus
Five live coaching sessions with me
$16,499 $8,249 (save $8250)
Everything in Tier 2, plus
40 hours of asynchronous fractional HR support (hours do not expire until used)
Once the waitlist is closed, it is closed.
The waitlist closes January 31, 2025, at 11:59 PM PT. After that, the course price increases to $499, and free modules are no longer available.
Can I take this course if I’m a founder?
While this course is comprehensive, it’s designed to be digestible and give you the freedom to skip around to the content you need most. Busy founders can certainly take this course to receive actionable advice in the moment as they build an HR function in their company.
What if I’m brand new to HR?
This course is specifically designed for HR leaders at a startup, whether or not they are experienced in the role. You will get a foundational understanding of how to stand up HR effectively in your company that will attract the right talent and drive your company’s growth.
I work full-time (at a busy startup). What is the time commitment for this course?
While this course will likely take 20 hours in total to complete, I’ve structured it in a way that no lesson takes longer than 15-20 minutes. Whether you go through in brief sprints or binge the entire course, I’ve designed it to add value however you consume it.
How long will I have access to the course material?
You’ll have lifetime access to the course, including updates and all related materials. This is your guidebook and roadmap for HR that scales your company, and I encourage you to reference it often.
What if I need help implementing what I learn?
If you need a bit more than a DIY solution, then check out my done-with-you and done-for-you bundles! You’ll get access to live calls with me to discuss the course or your current challenges and up to 40 hours of fractional HR support.
Do you offer a money-back guarantee?
If, after 14 days, you aren’t thrilled with this course, I will refund your payment 100%, no questions asked. Simply send me an email to request your refund within 14 days of purchasing. All I ask is for your feedback.